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Growth Consultation

Six pillars of insight.
One clear roadmap.

Your growth consultation covers six critical areas of digital marketing using advanced analytics — giving you an honest, data-backed picture of where you are and exactly what to do next.

01

Website Audit

Your website is the foundation of your digital presence. If search engines and AI platforms can't properly crawl and understand your site, everything else — keywords, content, authority — is built on shaky ground.

We assess the technical health of your site end-to-end, identifying issues with page speed, mobile responsiveness, crawl errors, broken links, indexation problems, and site structure that may be silently holding back your visibility.

  • Page speed and Core Web Vitals analysis
  • Crawlability and indexation review
  • Broken links and redirect chain cleanup
  • Mobile responsiveness assessment
  • Site architecture and internal linking structure
  • Structured data and schema markup review
SITE AUDIT REPORT 83 Health Score ERRORS 12 WARNINGS 34 PAGES CRAWLED 847 PASSED 801 Top Issues 14 pages have slow load time (>3s) 23 images missing alt text 11 pages with duplicate meta descriptions
02

Keyword Research

Keywords are the bridge between what your customers are searching for and the content you create. Without proper keyword research, you're guessing at what matters — and guessing doesn't rank.

We uncover the actual terms your ideal customers use, from high-volume opportunities to specific long-tail phrases with strong conversion potential, and identify exactly where you can realistically compete based on your domain authority and industry.

  • High-volume opportunity identification
  • Long-tail keyword discovery for conversion
  • Search intent analysis (informational, transactional, navigational)
  • Keyword difficulty and competition assessment
  • Topic cluster opportunities and semantic grouping
  • Prioritized keyword roadmap aligned to your goals
KEYWORD OPPORTUNITIES KEYWORD VOLUME DIFFICULTY INTENT content marketing strategy 6,600 70% I seo audit for small business 2,400 38% C ai search optimization 1,900 45% I how to rank on google 2026 4,100 78% I content strategy consulting 880 28% T Intent: I Informational C Commercial T Transactional N Navigational Difficulty: Easy Medium Hard 247 keyword opportunities identified →
03

Ranking & Visibility Tracking

You can't improve what you don't measure. We establish a clear baseline of your current search positions and set up ongoing tracking so you can see exactly how your content performs over time.

In today's landscape, this means tracking both traditional search rankings and your visibility in AI-generated responses — because being cited by ChatGPT or appearing in Google's AI Overviews is now just as important as ranking on page one.

  • Current position tracking across target keywords
  • AI visibility monitoring (mentions and citations)
  • SERP feature tracking (featured snippets, AI Overviews)
  • Local search visibility (if applicable)
  • Month-over-month ranking movement reports
  • Branded vs. non-branded search performance
POSITION TRACKING — 6 MONTHS 1 5 10 20 50 Oct Nov Dec Jan Feb Mar Primary keywords (avg. position 8.2) Long-tail keywords (avg. 14.6)
04

SEO Content Assessment

Content is the engine of your SEO strategy — but not all content is created equal. We evaluate every piece of your existing content for search readiness, identifying what's performing, what's underperforming, and what's missing entirely.

This includes analyzing readability, keyword integration, topical depth, internal linking, and how well your content is structured for both search engines and AI platforms. We pinpoint exactly where improvements will have the biggest impact on your visibility.

  • Content inventory and performance scoring
  • Keyword optimization and gap analysis
  • Readability and engagement assessment
  • Topical depth and authority evaluation
  • Content structure optimization for AI citation
  • Prioritized content improvement roadmap
CONTENT PERFORMANCE AUDIT TOP PERFORMING 12 pages NEEDS OPTIMIZATION 28 pages UNDERPERFORMING 8 pages Content Readability Score 70/100 — Good SEO Optimization Score 55/100 — Needs Work Keyword Integration 43/100 — Poor → 28 pages identified with quick-win optimization opportunities
06

Competitor Analysis

Understanding your competitive landscape isn't about copying what others do — it's about finding the opportunities they're missing and the advantages you already have but aren't leveraging.

We study what your competitors rank for, the content they're producing, where they're getting their backlinks, and the strategies driving their visibility — so you can build an informed plan that differentiates your brand and targets the gaps they've left wide open.

  • Competitor keyword and ranking comparison
  • Content strategy and topic analysis
  • Backlink profile comparison
  • Traffic and visibility benchmarking
  • AI visibility competitive positioning
  • Opportunity gap identification and prioritization
COMPETITOR COMPARISON DOMAIN TRAFFIC KEYWORDS AUTHORITY yourdomain.com 14.2K 287 34 competitor-a.com 28.6K 512 47 competitor-b.com 19.1K 398 41 Keyword Overlap You Comp A Comp B 47 Gap Opportunities Keywords only competitors rank for: 164 untapped keyword opportunities View all gaps →

Ready to see where you stand?

Book your strategy session and we'll discuss which audit level is right for your business.

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